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Full service BTL

Every BTL service your brand needs — under one roof

From a single quiz activation to a 7-day citywide campaign — BuzzBaazaar handles every format of below-the-line marketing that generates real, measurable, on-street results.

Rooftop Car Fleet
Heatwave Campaigns
Branded Caps
Street Content
Product Sampling
Public Surveys
Retail Audits
Mystery Shopping
Brand Ambassadors
Quiz Activations
Rooftop Car Fleet
Heatwave Campaigns
Branded Caps
Street Content
Product Sampling
Public Surveys
Retail Audits
Mystery Shopping
Brand Ambassadors
Quiz Activations
Core activations

Street activations that create crowds

01 — FLAGSHIP

Rooftop Car Activation

The Copen roof opens. The crowd gathers. Your brand is in every frame. Pakistan's only rooftop-opening branded car doing street activations. Available in 1, 3, or 5-car fleet deployments.

See fleet packages →
02

Live Quiz Activation

Brand-themed or general knowledge quizzes run at universities, malls, and chowks. Winners receive branded gifts. Creates instant crowds and organic social sharing.

03

Misting Fan Zone

Portable misting fans create a branded cool zone in the heatwave. People gravitate, stay, engage. One of the highest dwell-time activations in our portfolio.

04

Chilled Water Station

Branded cooler, canopy, and cups at high-footfall locations. 500+ people served per day. Every cup carries your logo home. Perfect for CSR documentation.

05

Shade Tent Relief Station

Large branded canopy at busy chowks with seating, water, and heatstroke awareness cards. Maximum CSR visibility and strong news coverage potential.

06

ORS & Electrolyte Giveaway

Branded hydration sachets distributed at bus stops, chowks, and markets. Brand supplies product; we manage distribution, filming, and lead capture.

Content & research

Content that goes viral. Research that drives decisions.

07 — HIGH DEMAND

Street Interview Content

A mass communication interviewer asks viral questions — marriage, relationships, life — at universities, food streets, and public spaces. Your brand is the backdrop in every frame. 5–8 edited clips per day delivered within 48 hours.

See campaign examples →
08

Street Intercept Surveys

Trained surveyors conduct 5–10 question brand or product surveys at malls, universities, and chowks. 100–200 respondents per day. Report delivered with charts and raw data.

09

Price Comparison Survey

Show respondents competing products at different price points. Understand purchasing decisions before a price change or new SKU launch. Excel report with visual charts.

10

Brand Perception Survey

How does Karachi really see your brand vs the competition? Awareness, recall, trust, and association — gathered across multiple locations and delivered as a branded 5-page report.

11

Blind Product Taste Test

Unbranded product testing against competitors. Which wins? FMCG brands use this before reformulation or benchmarking. We manage the setup, surveyors, data, and report.

12

Pack / Label Preference Test

Show respondents 3 packaging designs. Which grabs attention? Which communicates quality? Essential before a relaunch. 80–120 respondents with preference breakdown report.

Sampling & distribution

Get your product into real hands

13 — HIGH MARGIN

Street Product Sampling

2–3 brand ambassadors distribute your samples at universities, malls, and food streets. 300–500 samples per day per location. Photo report and lead capture included.

14

Door-to-Door Sampling

Residential area deployment in DHA, Gulshan, Clifton, or North Karachi. 200–400 homes per day. Popular with FMCG brands entering a new area or launching a variant.

15

In-Store Sampling & Demo

Live product demos inside retail stores at point of purchase. Highest conversion of all sampling formats. Works for food, beverages, personal care, and cleaning products.

16 — EXCLUSIVE

Copen Sampling Drive

Your branded Copen drives through a neighbourhood with the roof open, stopping to distribute samples. Filmed throughout. Brand receives a sampling reel as a deliverable. Unique to BuzzBaazaar.

17

Branded Cap Distribution

100 to 1,000 branded caps given to students, office workers, and daily commuters. Your brand travels across the city on real heads for 3–6 months. Every cap a moving billboard.

18

Leaflet & Flyer Distribution

Targeted distribution at specific locations, events, or door-to-door. Count guaranteed. Photo proof every 30 minutes. Strong filler between bigger campaigns.

Field intelligence

Retail audits & mystery shopping — know your field

19 — RETAINER

Retail Shelf Audit

Visits to 20–50 retail stores across Karachi. Is your product on the shelf? What position? What are competitors doing? Photo evidence per store. Report in 48 hours.

20

Competitor Price Tracking

Weekly or monthly visits to 15–30 stores. Record competitor pricing, promotions, and shelf position. Delivered as Excel or PDF. Available on monthly retainer for recurring insight.

21

Mystery Shopping

Trained shoppers evaluate your outlets or competitor outlets on staff behaviour, product availability, and service speed. Photo + scored checklist report delivered per visit.

Not sure which service is right?
Let's figure it out together.

Book a free 20-minute strategy call. We'll listen to your brand goals and recommend the exact combination of services that will deliver results — not just activity.

Book Free Strategy Call